Connect with us


Black Friday 2018 Deals, Ads, Sales Preview: JCPenney, Kohl’s, Walmart, GameStop, Amazon, Sears Sales

Here’s what to expect on Black Friday 2018 including the best deals, online sales start time, store hours, ad scan, predictions and more.

Zed Tee



Black Friday 2018 Deals, Ad: Walmart, GameStop, Dell, Apple, B&H, More Sales Preview

As the Black Friday 2018 approaches, retailers are busy prepping up on their best deals and doorbusters shoppers to buy at both in-store and online. While Walmart, Target, Best Buy and Amazon are considered the Black Friday stars during the holiday sales season, they are usually not the one-stop-shop offering the deepest discounts during the holiday sale. Even though these stores have some of the best doorbusters and the hottest deals, their overall average price reduction during the Thanksgiving and Black Friday 2018 sales are unexpectedly lower than the other retailers.

The guys at analyzed the average discounts offered by major retailers during the stretch of Black Friday last year. Using that information, the deals-tracking and shopping comparison website put together a list of predictions for the same retail stores for Black Friday 2018. While the middle-of-the-road price markdown may marginally change from a year to the next for a certain chain, the deals-tracking and shopping comparison website have unearthed the figures and were surprisingly nearly identical each season for every retailer.

In the recent years, the major retailers, including Walmart, Target, Amazon, Sam’s Club and Best Buy, are not anticipated to offer the best discounts on Black Friday 2018. Moreover, membership-only warehouse clubs like Costco and Sam’s Club are also on the bottom end of the list with an average discount of 21.9 percent only. All retailers are not equal even they were offering price matching, even Walmart and it’s wholly-owned warehouse club, their prices on a particular item may differ from one another.

Meanwhile, consumer electronics retailers including Best Buy and Samsung are projected to maintain their average discounts and would not reach the 50 percent and above range. Discount department stores selling clothes and other home decors like Sears, JCPenney and Kohl’s have the highest discounts.


The one-stop-shop for Black Friday 2018 deals, Walmart’s Black Friday ad scan should be officially released in the week of November 8, 2018, at 12 AM. As usual, the shoppers are expecting Walmart to open its nationwide location stores at 6PM local time on Thanksgiving Thursday, with online and in-app sales starting at 12:01 a.m. EST on Thanksgiving Day, Thursday, November 23. Like other United States major retailers, Walmart is likely to include free gift cards one a number of its doorbusters. Like in the past years, those gift cards can be used until before Christmas.

Despite Walmart generating the most buzz over the Internet, some of the consumers don not consider the retailer their favorite Black Friday destination. But Walmart always has a great and best deals, but retail stores like Amazon, Best Buy, Kohl’s, and Target (to name few) have fairly been offering a better discounts over the past years.

Walmart is also known for offering early or pre-Black Friday deal. Back in 2016, Walmart started selling the $125 32-inch TCL 32S3750 Roku Smart TV. But there’s a catch, the TCL TV is only available on free Pick Up at your location store.

As for Walmart’s Black Friday average discount forecast, the store will fall in the 30-35 percent price cut, which is still quite acceptable for a national retailer. If the Black Friday 2018 is just an echo of the recent years, Walmart is unlikely to offer free shipping without minimum purchase required, which is a massive disappointment for the consumers who have forgotten a certain item on their shopping list during the holiday sales period.

As it does every year, Walmart will to wait as long as possible to ultimately release its Black Friday ad for 2018. Last year, Walmart published its Black Friday advertisement on November 9th at 12 am ET. For 2018, shoppers should expect the Walmart to launch its Black Friday ad at midnight on Thursday, November 8. Walmart has traditionally been waiting for Best Buy and Target have their ads available for the general public before posting its ad. This year, Walmart will certainly to follow the same game plan again. That said, allows Walmart to match or sabotage Target’s and Best Buy’s marked down prices by throwing additional gift cards, offer more advance models, or even cut the prices even further. Expect 30 to 40 pages Black Friday ad from Walmart crowded with top electronic products, including the iPhone XS, XS Max, XR, PS4 Pro, Xbox One X and Nintendo Switch, 4K UHDTVs, iPad, laptops and more.

In the last few years, Walmart has kicked off its in-store Black Friday sales on at 6PM on Thanksgiving Day. The in-store doorbusters will be available the entire night leading into Black Friday event proper, and pre-Black Friday online deals may in point of fact start as early as Monday on Black Friday week.

While its rivals are likely to waive the delivery charges on with no thresholds, Walmart is unlikely to join the party. Walmart is currently offering free two-day dispatch service on orders priced at $35 or more.


While Walmart considers the number one brick-and-mortar shopping destination during the stretch of holiday sales season, Amazon is the arguably the top destination when it becomes to online deals throughout the Black Friday and Cyber Monday. Traditionally, Amazon isn’t releasing an ad catalog for its Black Friday deals, instead, the e-commerce giant is publishing a press release with a detailed information about its plans for the event as well as its top deals.

Amazon has been aggressive on its post-Thanksgiving sales last year, opening a Black Friday Deals online shop front that offered sales on TVs, toys, electronics and the usual Black Friday fare. And on Monday, the company debuted Amazon Storefronts, an online hub for products sold by small- and medium-sized businesses.

As for Black Friday 2018 sales, expect Amazon to focus on its own hardware products including Kindle, Fire tablets, Fire TV stick Echo smart speakers and other best deals. Amazon is also expected to offer custom video console and game bundle deals featuring the Nintendo Switch, Sony PS4, and Microsoft Xbox One X. It should be worth noting that you should consider signing up for a free Amazon Prime trial prior to the start of its online deals to take advantage of the two-day shipping and an early access to Lightning deals.


Target is also one of the Americans’ top destination in the past Black Friday sales. The Bullseye retailer normally offers some of the best and greatest deals on consumer electronics — including personal gadgets, home appliances, gaming consoles and among others — because of included gift cards on select items.

Target to open its brick-and-mortar stores across the country at 6:00 PM local time on Turkey Thursday, with Black Friday 2018 deals online kicking off even earlier than ever. Target, like in the past years, will likely be offering free shipping with no minimum purchase required extending throughout the entire holiday shopping season.

We the Target Black Friday ad 2018 to officially be unveiled around a couple or day earlier than Walmart’s. As it does annually, Bullseye is also likely to begin its pre-Black Friday sales event the day the moment it publishes its ad scan, so you can actually score the best early deals as early as the first week of November. It is expected that Target will have an estimated average discount of 35-40 percent, which is still better than the other rivals. Target, just like in the previous years, will be selling a bunch of heavily discounted electronic goods.

Best Buy

The consumer electronics retailer remains the top destination of techies looking to score good deals on gadgets during the Black Friday sales period and this year is no difference. Best Buy steadily give the best discount prices on big LED TV sets. The store also has some of the most desired bundles when it comes to consoles video games titles and among other hot deals. For 2018 though, shoppers should expect free shipping on all orders with no minimum purchase.

As for the Best Buy Black Friday 2018 ads, it will probably be released sometime in the second week of November. As for the event proper, the retailer are projected to open its location stores at 5 PM on Thanksgiving Thursday night, with some of the hottest in-store doorbusters will be available for grabs. Last year, Best Buy offered a Sharp 50-inch 4K Smart Roku LED TV deal for just $179.99, however, it was only available in-store. Best Buy is also known for bundling gift cards with many of its best deals.


It is expected that GameStop Black Friday 2018 deals will be starting earlier as the gaming retail giant opened its doors last year on Thanksgiving. It was a major change for GameStop, which has remained closed on Thanksgiving prior to last year. GameStop is expected to offer a pretty solid deals on gaming consoles bundles and video game titles. The titles are expected to be priced at $20-$25 range for the popular PS4 and Xbox One games.


Just like in the past years, Apple Store is not the go to place when you’re in the market for a new iPhone or and iPad, MacBook and Apple Watch. In the previous year’s Apple is offering just a small amount of gift cards. Like in the prior years, most of the best Apple device deals will be seen through a third-party retailers. Best Buy, Sam’s Club, Walmart, B& H, and Target will all be offering steep discounts on Apple devices.

In the previous years, the largest consumer electronics retail chain Best Buy will be your destination for the best Mac deals this Black Friday 2018. You can see starting discount of $250 off the original price. If you’re in the market for the latest model of iPhone, Sam’s Club is the leading destination as it’s annually holding a one day-only pre-Black Friday sales that features the latest iPhone and Galaxy S flagships.


The popular Apple authorized reseller, B&H Photo, widely known for selling deep discount Apple devices during the Black Friday shopping season last year is expected to offer an even better deals. Among the popular deals last year at B&H include a 13-inch Air for with $130 direct price cut, a $600 to $700 discounts on 2016 MacBook Pros, and $299 2017 9.7-inch iPads.


Staples stores opened last year at 7 a.m. on Nov. 24 and its deals are as good as on its online store that kicked off on Thanksgiving Day. Staples was offering free next-day shipping on orders of $50 or more. This year, the business technology-focused retailer is expected to mirror its sales time and opening hour.


Last year, the members-only wholesale club Costco featured a huge tech deals on some of the most coveted gifts. The warehouse retailer will definitely play the Black Friday game again for this year, with special deals on PCs, gaming systems bundled with video game titles and other electronics in-store on that day. In 2017, Costco stores were closed on Thanksgiving Day, but many great deals went live online on Thanksgiving and run through the weekend until supplies last. Some of our favorite deals from Costco include a $100 discounts on the DJI Mavic Pro Aerial Drone Camera Bundle an $80 savings on the Xbox One S Bundle and $100 off on the Sony PS4.

As for Black Friday 2018 sales event though, Costco stores are expected to remain closed on Thanksgiving and their online deals will start on after midnight of Turkey Thursday. Costco is also expected to offer great deals both online and in-store.

Sam’s Club

One of the popular membership-only warehouse clubs in the Unite States, Sam’s Club, hosted a one-day only pre-Black Friday sales for its members in November 11 last year. The one-day sale began online at 12:01 a.m. and in-stores at 7:00 a.m. The membership club also ran another six-day events from November 17 to 22nd last year. Also last year, Sam’s Club was offering a promotion, the warehouse chain was offering a $10 eGift card when non-members purchase a $45 membership. Their one-day sale include a $250 and $300 Gift Cards with a new iPhone and Samsung activation, respectively.

This year though, Sam’s club is expected to hold another pre-Black Friday sales this year. Sam’s Club is expected to once again open its doors at around 7AM on Black Friday morning, while their online deals will begin at 12:01AM EST on Thanksgiving.


Macy’s unlikely the first retailer you think of for big consumer electronics deals during Black Friday. But last year, it was one of the best stores for tech deals. There were good deals on the Apple Watch, JBL Bluetooth speaker, Nespresso coffee makers, and a KitchenAid stand mixer. Macy’s kicked off its doorbusters at 5PM on Thanksgiving and remained open until 10PM on Black Friday itself. There were three revolving deals events: Thursday 5PM to 2AM, Friday 6AM to 1PM, and Saturday 8AM to 1PM with some of the deals also went available online, with free shipping on orders over $49. Macy’s offered an Amazon Echo dot for $39.99, Apple Watch Series 1 for $179, JBL Charge 3 Bluetooth speaker for $90, Polaroid Bluetooth headphones from $16, and a Protocol drone for $40.

As for Macy’s Black Friday 2018 sales, expect the retailer open its doors at 5PM on Thanksgiving day, November 22nd. The best tech deals will be available as doorbusters beginning at 5PM on that same day.


Last year, Kohl’s 64-page ad just leaked as early as October 27th, revealing many interesting deals on electronics category from video games consoles to 55-inch TVs. Kohl’s opened its stores at 5:00 PM on Thursday and remain open until the following day, Friday, at 1:00 PM. Kohl’s online sale began at 12:01 AM CT on Monday, November 20th. The retailer was offering a $15 Kohl’s Cash for each $50 spent during the stretch of November 20th and November 25th.

Kohl’s is expected to deploy an even better promotions on Black Friday 2018 with an even bigger number of deals and doorbusters to lure the shoppers.


Last year, JCPenney locations stores opened earlier than the prior year. The retailer opened its doors at 2 p.m. on Turkey Thursday and remained open for 32 hours straight, until 10 p.m. on the following night, Black Friday. Its online deals went live on Sunday, November 19. In 2016, JCPenney opened its stores to the general public at 3 p.m. on Thanksgiving afternoon and stayed open until 10 p.m. on Black Friday.

As for 2018 Black Friday, JCPenney is predicted to open at 1 p.m. on Thanksgiving day and remain open at 10 p.m. on Friday, Nov. 23.

Sears & Kmart

Sears kicked off its Black Friday in-store sales last year at 6 p.m. Thanksgiving with doorbusters lasted until 2 p.m. on Black Friday proper. Like its sister retail store brand Sears, Kmart also opened at 6 p.m. Thanksgiving Day with doorbusters gone through 2 p.m. Black Friday. While Sears Holdings just recently filed for Chapter 11 bankruptcy protections, nothing would stop Kmart and Sears in participating in the Black Friday. Sears will close a total of 142 location stores by the end of the year, just the time when the holiday sales season wraps ups. This year’s Black Friday, Sears and Kmart will likely echo their last year schedules. Sears Holdings’ stores are expected to open their doors at 6PM on Thanksgiving Day, November 22 and runs through the afternoon of Black Friday, November 23rd.

Bed, Bath & Beyond

Bed, Bath, & Beyond kicked off its sales last year at 6AM on Black Friday proper, Nov. 24th. Additionally, its walk-in customers between 6AM and 12PM also received a coupon for 20 percent off their entire purchase. Its online sales tipped off at 12am on Thanksgiving night, Nov. 23rd. Some of the best deals include a Copper Chef 5 Piece Deep 9.5″ Square for just $39.99 (regularly $59.99) plus an additional 20% off that made item to only $31.99 net price. This 2018, the Bed, Bath & Beyond is expected to open at 6 a.m. on Friday, Nov. 23rd and runs the same promotions.