Despite the change course of Black Friday sales in the recent years, the Black Friday 2018 will remain the busiest single-day holiday shopping event of the year.
Even though department stores and discount chain retailers are offering deals earlier and earlier each passing holiday sales season, the Black Friday 2018 is still highly anticipated to be the busiest single shopping day of the year, according to one retail tracking company.
In addition, the top 10 busiest days during the holiday shopping season are believed to account for nearly 45 percent of this year’s holiday traffics, according to ShopperTrak. With all those money shelling out into the span of just a several weeks, companies still have a lot of rationales to take part in the holiday shopping bonanza.
ShopperTrak, now a part of Tyco Retail Solutions, is a provider of people counter technology and foot traffic analysis that improve retail profitability. Additionally, it partners with retailers, malls as well as entertainment venues to help these companies better understand the shoppers behavior and pull that information to increase profitability.
“This proved that shoppers are still flocking to brick-and-mortar and making purchases when they get there, reinforcing that the retail apocalypse is nothing more than a myth,” wrote ShopperTrak Retail Consulting Practice Senior Director Brian Field in a blog post Tuesday.
Last year, the foot traffic slid by 3 percent as compared from the previous year at brick-and-mortar stores, which wasn’t a horrendous result for in-stores. The sales per consumer have increased by more than 3 percent between the Sunday before the Black Friday through December 31st.
Target, Macy’s, Kohl’s and Lululemon were just a few the big-box chain retailers that reported a strong holiday sales last year.
The traditional physical stores will have to hope that consumers resist the appeal of shopping online — or promotional offers and deals on their e-commerce websites. Consumers spent $5.03 billion online during the Black Friday proper, according to Adobe data, and a record-breaking $6.59 billion just three days later on the Cyber Monday.
It is believed that the early holiday deals offerings has made the Black Friday less exciting, since a shopper can now access many of those Black Friday deals online and not only on a single day. However, Field claims that he’s seen “very consistent” November activity leading up to Black Friday over the last few holiday seasons, which directly points to a continued close-attention of shopping activity the week of Turkey Thursday.
Shoppers can expect weekend shopping peak hours between 2 p.m. and 4 p.m. through the holidays and on Black Friday 2018 sales events. Major retailers like Target, Kohl’s and J.C. Penney (JCP) are reportedly hiring seasonal employees a months earlier than in recent years. Target is increasing its temporary labor forces by 20% to 120,000 workers.