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Cyber Monday 2017 was ruled by mobile phones with $2 billion sales

Around 81 million United States residents said they shopped online on Cyber Monday 2017, with $2 billion of sales done on mobile.

Ofelia Adamson

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Cyber Monday 2017 reaches milestone as the US' first $2 billion mobile shopping event
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Online sales on Cyber Monday this year significantly jumped to 17 percent year over year (YOY) to $6.6 billion, according to forecasts from Adobe Analytics, marking the milestone of the biggest single day online-only shopping event in United States history. It also marks the first $2 billion mobile shopping day, as well.

Shopping on using mobile phones accounted for about $1.4 billion of sales on the Cyber Monday, the first Monday after Thanksgiving festivity and Black Friday bonanza, while consumers making purchases on tablet devices contributed around $600 million of the online sales’ revenue.

Over the previous years, national retailers like Walmart, Target and Best Buy have pushed out more online-exclusive deals on Black Friday and even Turkey Day as more shoppers have Internet connected devices in their pockets and are comfortable shopping online the instantly. But this year’s Cyber Monday has maintained its social position as the go-to day for online shopping deals.

According to the National Retail Federation (NRF), 81 million of residents in the United States purchased deals online during the Cyber Monday, as compared with 66 million shoppers on Black Friday, the second-most popular Internet shopping day of the holiday sales weekend.

The most popular shopping app in the United States on Cyber Monday was Wish, according to estimates from the app analytics firm Apptopia, with 48 percent more daily customers than the second most popular app, Amazon.

For starters, Wish is a mobile e-commerce owned by Contextlogic operating globally with a large presence in North America, Europe, Brazil and China. Wish is currently the sixth largest e-commerce company in the world.

Seventy-five percent of millennials were more likely to score an items using their smartphones than on computers, according to Adobe Analytics data.

The top-selling products of Cyber Monday included Google Chromecast streaming dongles, Roku devices, Apple iPads, Samsung TVs, Apple AirPods, and Sony PlayStation VR headset. Super Mario Odyssey was the best-selling video game title, and the Nintendo Switch and Microsoft’s Xbox One X were the most popular gaming consoles.

Moreover, according to GiftNow, the only digital gifting service that allows shoppers to gift through email or SMS, men were taking advantage of Black Friday and Cyber Monday, accounting for nearly half (47%) of holiday shoppers compared to last year when they accounted for just a third of all holiday shopping during the same Thanksgiving – Cyber Monday weekend. The most popular categories for online purchases are women’s handbags, men’s apparel, women’s clothing and watches as well as shoes. According to the data gathered by GiftNow, the most popular item purchased online for men was pants.

While e-commerce Amazon kept actual figures out of its post-Cyber Monday press release, the comapny did say that it sold millions of Alexa-enabled hardware producrs over the long weekend run and that the Echo Spot has sold out, while its miniature smart home speaker Echo Dot performed the best at its bricks-and-mortars Whole Foods stores in the United States.

While mobile shopping is on the soar in the American land, adoption still remains far behind some international markets like China. During China’s biggest shopping day, the Singles Day, 90 percent of Alibaba’s $25 billion in gross sales were done through handheld mobile handsets. This year’s Cyber Monday online sales figures are only second behind to Alibaba’s Singles Day’s numbers mainly in Chinese market. The festival-driven holiday invented by the one and only Alibaba occurs on November 11th, and it raked in $25.3 billion this year, which is significantly bigger than Black Friday and Cyber Monday combined.

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