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iPhone X sales skyrocketing ahead of the iPhone 8 & 8 Plus

Analytics data shows that Apple iPhone X skyrocketing ahead of the iPhone 8 & iPhone 8 Plus – but not both combined the two latter models.

Edz Clarkson



Apple iPhone X sales vs iPhone 8 and 8 Plus Analytics data

Latest data coming from Mixpanel suggests that sales of this year’s Apple flagship smartphone — the iPhone X — has quickly surpassed both the less impressive iPhone 8 and the iPhone 8 Plus, but not the two models combined.

Based on the analytics data captured from apps that uses Mixpanel’s software developer kit, the mobile and web analytics company was able to spot that the iPhone X now makes up 4.76 percent of all iPhone users. The flagship handset makes it ahead of the iPhone 8 Plus at 3.59 percent.

iPhone X sales analytics data two 2

The smaller iPhone 8 is further behind, at just 2.78 percent. However, combine both iPhone 8 and 8 Plus models still have the edge, with a combined penetration of 6.37 percent.

Unshockingly, the biggest part of iPhones out there are older ones, most people now holding onto their handsets for an average of around 2.5 years before disposing them by selling or passing them on to other family members, where they remain in use.

iPhone X sales analytics data

Business Insider claims that this year’s models combined — iPhone X, iPhone 8 and 8 Plus — look set to surpass the iPhone 7 Plus within the next few months, and the smaller model, but slightly more popular, iPhone 7 soon afterwards.

The Cupertino-headquartered technology company Apple never reveals the total sales of its iPhone, leaving us to rely on counterparts like channel sales and analytics data from apps and websites.